Put cash back in drivers' pockets at lease-end.
Backroad helps dealers and partners offer a simple lease-end benefit that rewards customers at turn-in without adding friction to the sales process.
How it Works
Offer
Backroad is offered alongside the lease as a simple loyalty or retention benefit.
Track
Eligibility is tracked automatically using predefined rules.
Reward
At lease-end turn-in, eligible customers receive a cash-back style benefit, or value towards next lease.
Why Partners Choose Backroad Benefits
- Improve retention into the next lease or purchase
- Differentiate the lease-end experience
- Minimal operational lift for dealer staff
- Flexible positioning within F&I or customer loyalty programs
FAQ
Is Backroad insurance?
No. Backroad is a lease-end benefit program. Final structure may vary by partner and jurisdiction.What does implementation look like?
Initial pilots are lightweight and designed to minimize operational burden for dealers and partners.When can we pilot?
We are currently onboarding a small number of early partners for pilot programs.
Talk to Us
If you're interested in piloting or learning more, we'd love to connect!
Backroad is currently in pilot. Program terms may vary by partner and jurisdiction.
This website is for informational purposes only and does not constitute an offer of insurance.